Head Keyword - How To Discuss

Head Keyword

One or two word keywords (usually less than 15 characters) that represent the core value of the target company. For example, a bakery or pastry shop.

Main keywords generally get the most conversions for an advertiser, but have a much lower conversion rate than long keywords because they have a much greater reach.

Literal Meanings of Head Keyword

Head:

Meanings of Head:

1. Significant or important part.

2. Power armed with .

3. Course, as in football, the direction of the ball.

4. Remove the head from the fish.

5. Coming from the source to flow like a river.

Keyword:

Meanings of Keyword:

1. Any word used as a key for a code.

2. Any word used in a reference book to refer to other words or other information.

3. A reserved word used to identify a command, function, etc.

4. Any word that occurs more often than usual in the text.

5. To tag with keywords, for example to facilitate research.